I recently read a wonderful book called Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan. Since I’d written a book extolling the business virtues of the Beatles, I was curious to see how these two iconic bands stacked up in the world of corporate smarts. In some areas I found that their methods (whether conscious or not) were similar; ...
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Our business lesson today, boys and girls, comes from a spider (and not in one of those hokey “Charlotte’s Web” kind of ways). A spider, whom I’ll call “Henry” because that’s what my girlfriend and I named him, has built a web just outside my front door, right by the porch light. Now, given that most other flying insects (and ...
So there was this band from England. Not London. Somewhere up north—a place called Liverpool. They were a hit in their hometown, but hadn’t really made much of a splash anywhere else (except for a few clubs in Hamburg). They had gotten a recording contract, and even put out a record—a simplistic little song called Love Me ...
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What if, on the day John Lennon and Paul McCartney first met, Lennon (who was the leader of his own band, The Quarrymen) had said, “You know, this McCartney fellow is pretty good—but I’ll bet if I look around I can find somebody cheaper.”
If that had happened, there’s a very good chance that you and I would never have heard of John Lennon, Paul McCartney, ...
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Yesterday I gave a keynote speech at a resort and spa nestled in the Colorado Rockies. (Hey, sometimes you get a resort; sometimes you get a Motel 3.) This resort had signs posted throughout the facility touting a luxury pedicure available in the spa. This was the last line of the sign:
Continue Reading →“A pedicure from [name of spa] ...
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Are you ignoring your Fan Club?
It’s one of the biggest mistakes people make in business, and it’s easy to see how it happens. We all like something new, don’t we? It’s like the kid at Christmas (or whatever gift-giving holiday you celebrate)—he’s giddy with happiness when he first opens his presents, and bored to death with them an hour later.
Some of us treat our customers the same way. Maybe it’s the thrill of the hunt, or of the conquest, but ...
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“When everything is running smoothly, there’s no impetus to change, to grow, to progress. It’s only when things stop running smoothly—when they break—that we suddenly look at alternatives and discover, often to our amazement, that there’s a better way.”
Oh, I know—you’ve got enough problems to deal with without tinkering with the stuff that’s already working. “The water’s already ...
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We all love a risk-taker, don’t we? The business owner, the entrepreneur, the CEO who has a big idea, then boldly rolls the dice with a “Damn the torpedoes, full speed ahead!” attitude. We look at them with wonder and envy, and jealously applaud them when they make it big. We hear people tell us, “You have ...
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How many opportunities (including BIG ones) are you leaving on the table because you’re ignoring the small game?
I was just reading an interview with Paul McCartney’s bass player, Brian Ray (and what kind of pressure must that be—playing bass for one of the greatest rock bassists of all time?!). The interviewer asked the obvious question: “So, how did you get the McCartney gig?” I think Brian’s answer is a great business lesson for all of us. Here’s what he said:
“In ...
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June 23rd, 2010 is a date that will go down in Wimbledon history. This is the date that two guys whom you’ve probably never heard of—Nicolas Mahut and John Isner—battled for ten straight hours in a match that had to be completed the following day because, well, because it got dark!
Ten straight hours! Even before it ...
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