You see it so often you probably don’t even notice it anymore.
Heinz 57 Varieties.
You see it on bottles of ketchup, jars of pickles, cans of baked beans.
Heinz 57 Varieties.
Which begs two questions: Are there really 57 varieties? And, if so, 57 varieties of what?
The answers, respectively, are: no; and, it doesn’t matter.
That brilliant slogan, which made Heinz a world-famous brand, was created when a person connected two dots that nobody else ever had before.
It happened in 1896 when Henry John ...
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2020