Creativity

Innovation from Left Field

Posted by:

Innovation Trick #47: The Article out of Left Field.

Let’s say you have a challenge, or an opportunity, that could use an innovative idea — but nothing’s coming. Your innovation well has run dry. What do you do?

Try this trick. Fire up your Google machine, open your tablet, or pick up an actual magazine and read an article. ANY article. The only stipulation is that this article should have NOTHING to do with your challenge/opportunity. It could even be an article ...

Continue Reading →
0

The Surprising Way Heinz Built Their World-Famous Brand

Posted by:

You see it so often you probably don’t even notice it anymore.

Heinz 57 Varieties.

You see it on bottles of ketchup, jars of pickles, cans of baked beans.

Heinz 57 Varieties.

Which begs two questions: Are there really 57 varieties? And, if so, 57 varieties of what?

The answers, respectively, are: no; and, it doesn’t matter.

That brilliant slogan, which made Heinz a world-famous brand, was created when a person connected two dots that nobody else ever had before.

It happened in 1896 when Henry John ...

Continue Reading →
0

How to Become a Breakthrough Thinker in Two Easy Steps

Posted by:

In a rapidly changing and increasingly competitive world, the next breakthrough idea wins.

Depending on how you feel about #innovation, #creativity, and #breakthrough thinking, you may find this concept either frightening or exhilarating.

It’s frightening if you think of innovation, creativity, and breakthrough thinking as specialized skills that are only available to “the others.”

It’s exhilarating if you realize that innovation, creativity, and breakthrough thinking are natural human traits that are available to us all.

In other words, if you ...

Continue Reading →
0

How to Be the Disruptor and Not the Disrupted

Posted by:

You’ve heard of FOMO, right? Fear Of Missing Out. It’s why we’re addicted to Facebook and Instagram and all the rest. It’s why we tell our devices to notify us the instant anything happens anywhere in the world. Because heaven forbid we’re not in the know!

Industry leaders have a similar fear, which I call FOD: Fear Of Disruption. They don’t want to be the Blockbuster to someone else’s Netflix. They don’t want to be the ...

Continue Reading →
0
Page 1 of 15 12345...»
>