Would you like to be twice as good as your competition? The Beatles knew the formula!
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We spend far too much time trying to avoid failure. It drives many (maybe even most) of our decisions—at least the bigger ones.
“What if I fail?”
“What if this doesn’t work?”
“What if I get embarrassed?”
“What if I get sued?”
Sure, these questions—and others like them—need to be ...Continue Reading →
I recently read a wonderful book called Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan. Since I’d written a book extolling the business virtues of the Beatles, I was curious to see how these two iconic bands stacked up in the world of corporate smarts. In some areas ...Continue Reading →