Here is what you want your competitors to be thinking right now:
“Boy, things are really uncertain. The economy is topsy-turvy, flights are being canceled right and left, and the country is reeling. We should probably hold off on any ‘frivolous’ expenses—like innovation—until things settle down.”
That’s what you want your competitors to be thinking right now.
Because right now is exactly when you should be doubling down on innovation.
In uncertain times, the innovative companies win. In fact, it’s often a double win, ...
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2022