Innovation from Left Field

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Innovation Trick #47: The Article out of Left Field.

Let’s say you have a challenge, or an opportunity, that could use an innovative idea — but nothing’s coming. Your innovation well has run dry. What do you do?

Try this trick. Fire up your Google machine, open your tablet, or pick up an actual magazine and read an article. ANY article. The only stipulation is that this article should have NOTHING to do with your challenge/opportunity. It could even be an article ...

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