Are you ignoring your Fan Club?
It’s one of the biggest mistakes people make in business, and it’s easy to see how it happens. We all like something new, don’t we? It’s like the kid at Christmas (or whatever gift-giving holiday you celebrate)—he’s giddy with happiness when he first opens his presents, and bored to death with them an hour later.
Some of us treat our customers the same way. Maybe it’s the thrill of the hunt, or of the conquest, but ... Continue Reading →
How many opportunities (including BIG ones) are you leaving on the table because you’re ignoring the small game?
I was just reading an interview with Paul McCartney’s bass player, Brian Ray (and what kind of pressure must that be—playing bass for one of the greatest rock bassists of all time?!). The interviewer asked the obvious question: “So, how did you get the McCartney gig?” I think Brian’s answer is a great business lesson for all of us. Here’s what he said:
“In ... Continue Reading →
So I was reading an online article yesterday about the iPad (because, as we all know, there haven’t been enough articles about the iPad). The article itself wasn’t earth-shattering—something about how the iPad is outselling Mac computers—but I thought one of the comments was hugely insightful. The thread was about why Apple products, particularly the iPod, the iPhone, and the iPad, are so immensely popular. The comment that caught my eye (or, in AppleSpeak, my “i”) was this:
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Everybody else is ...
You’ve got a nice little business with all the things that a nice little business requires: a great product or service, a company web site, maybe even an expensive sales and marketing campaign. The only problem is, you’re not getting the customers. You’ve built it, but they’re not coming. What’s the problem?
You have no hook.
One of the primary reasons for the Beatles’ enduring success is that, above almost anything else, those boys could write a hook! Some little musical idea ... Continue Reading →
I just got off the phone with a colleague who was complaining (whining, really) about the fact that nobody seemed to have any money to hire him. It’s the economy, of course. A few years ago, people had money, and he was being hired. Now, it’s dried up. Damn this economy!
To a certain extent, he’s right—things were easier a few years ago. But he was wrong when he said that nobody has any money. Because here’s the truth:
There’s always money ... Continue Reading →
How committed are you to the quality of your work?
If you go to the British Museum (and you really should, you know), you will see the Elgin Marbles. These are a collection of ancient Greek marble sculptures that used to grace the Parthenon. (And by the way, contrary to popular belief, the “g” in “Elgin” is pronounced like the “g” in “goat,” not “gin.” Mmmm, gin.) These are magnificent statues, but what’s really amazing is what you see when you ... Continue Reading →
A couple of nights ago I made sauteed chicken breasts for dinner, with a white wine pan sauce to make it a little more interesting. Briefly, here’s how you make a pan sauce (and yes, I promise this is going somewhere): you add a quarter cup of wine and a quarter cup of chicken broth to the pan, perhaps with a bit of mustard, and then boil it until the half-cup of liquid is reduced down to a total of ... Continue Reading →
There’s a little Italian restaurant near my home where I go when—well, when I want to eat Italian food. Duh. So I was there the other evening (because I wanted to eat Italian food), and the hostess was seating an elderly couple. I wasn’t really paying attention, but apparently they asked if they could be seated closer to the window. The hostess very nicely explained that that wasn’t possible, for some reason that I didn’t catch. But the owner, who ... Continue Reading →
I guess I’m getting a new roof. I don’t want to get a new roof, but I guess I’m getting one. I mean, I know I’ve needed a new roof. My neighborhood, and therefore my house, is 20 years old, and most of my neighbors have already replaced their roofs. I’ve been holding out because I’d rather spend my money on candy and ice cream. Still, in the past two or three years I’ve received dozens, possibly hundreds, of flyers ... Continue Reading →
A colleague and I were comparing cell phones yesterday. Mine is an iPhone and hers is, well, not an iPhone. I asked her how she liked her phone, and she said, “It’s fine, I guess. No complaints. It gets the job done.” Then she asked me how I liked my iPhone, and I practically yelled out, “I love my iPhone!” If you’re an iPhone user, you know what I mean. iPhone users love their phones, and they’re fiercely loyal. It’s ... Continue Reading →