Earlier this morning I delivered the keynote address to a meeting of 1,000 Harley-Davidson dealers. It was an amazing experience. Perhaps the most amazing part was that 1,000 Harley people, who had packed the various hotel bars the previous night, actually showed up to hear an 8am keynote!

As part of my research, I had talked to several of these dealers in the previous few weeks. Among the questions I asked them was, “What do you think is the biggest challenge ...