You do a great job for a customer, and you’re set! That customer will never forget you! Right? Wrong! As it turns out, it is NOT your customer’s job to remember you!Continue Reading →
When the Beatles first appeared on The Ed Sullivan Show some 50 years ago, none of us could have predicted the unprecedented heights they would subsequently scale. Yet they still electrified the nation. What was it about them that was so captivating–and, more important, how can we apply these lessons to our own businesses?Continue Reading →
I’m a geek.
How much of a geek? I am a card-carrying member of the International Brotherhood of Magicians (IBM). Need I say more? IBM has a monthly magazine called The Linking Ring, and there’s a regular column that reviews magic tricks, books, and apparatus. In the most recent issue there is a product review that ends with this sentence:[quote style=”boxed”]So if you are looking for a fake egg that compresses into a relatively small space and pops back into its ... Continue Reading →
I don’t know what world you live in. I mean that literally. I don’t know what business you’re in, what your customers think of you, how people treat you–I don’t know any of those things. I don’t know what world you live in. But one thing that I do know, with certainty, is this:
I was at an event recently where one business speaker asserted that there were four words you should never tell a customer: “I can’t do that.” And he had some very good reasons for this assertion:
Your competitors love it when you tell a customer, “I can’t do that.”
It’s music to their ears.
When you tell a customer, “I can’t do that,” you’re giving them an excuse to look elsewhere, and you’re opening a window of ...Continue Reading →