You’ve got a nice little business with all the things that a nice little business requires: a great product or service, a company web site, maybe even an expensive sales and marketing campaign. The only problem is, you’re not getting the customers. You’ve built it, but they’re not coming. What’s the problem?

You have no hook.

One of the primary reasons for the Beatles’ enduring success is that, above almost anything else, those boys could write a hook! Some little musical idea ...