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We spend far too much time trying to avoid failure. It drives many (maybe even most) of our decisions—at least the bigger ones.
“What if I fail?”
“What if this doesn’t work?”
“What if I get embarrassed?”
“What if I get sued?”
Sure, these questions—and others like them—need to be taken into consideration. But all too often they become the primary decision driver. We make our decisions ...
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I’ve had the good fortune to meet Paul McCartney a few times. And I say “good fortune” not just because it’s cool meeting famous people; I say “good fortune” because of the lesson I learned—and re-learned—from this guy (who, as a refresher to our younger readers, was one of the Beatles).
Think about this: Paul McCartney is arguably the most ...
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I was recently talking to a fellow speaker about marketing. She was complaining (whining, really) because she had to put together a new marketing campaign for her services, and she wasn’t enjoying the process. She said she didn’t want to do any marketing. I asked her what she did want, and she said:
“I just want people to hire me.”
Well, ...
Continue Reading →People often ask me, “Bill, what’s the secret to a successful life?”
Okay, that’s a lie. People almost never ask me that. But, given that I’m a multiple Emmy Award winning TV producer, they do occasionally ask me what the secret is to being a successful producer. And you know what? It turns out that the factors that made me a successful television producer are also the factors that can make you successful in life. Because, when you think about it, ...
Continue Reading →My dad is turning 91 today. He never planned to be around this long. Both of his parents died young (his father, my grandfather, died at age 42), so he just kind of assumed that he would too. But here he is, nearly 50 years later, still chugging along.
Most of us don’t plan to live until 91. Oh, we say we do—but we don’t act like it. We have no plan, and we certainly have no savings. Most of us ...
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I recently read a New York Times Magazine article that says that in the late 19th century there was a theory about how human beings improve in their activities. The theory said that a person “could improve at mental and physical activities until he hit a wall, which he cannot by any education or exertion overpass.” In other words, there’s a point for each of us where we can’t improve anymore.
Turns out that’s not altogether true. Current research, as the ...
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So there was this band from England. Not London. Somewhere up north—a place called Liverpool. They were a hit in their hometown, but hadn’t really made much of a splash anywhere else (except for a few clubs in Hamburg). They had gotten a recording contract, and even put out a record—a simplistic little song called Love Me Do. It ...
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How many opportunities (including BIG ones) are you leaving on the table because you’re ignoring the small game?
I was just reading an interview with Paul McCartney’s bass player, Brian Ray (and what kind of pressure must that be—playing bass for one of the greatest rock bassists of all time?!). The interviewer asked the obvious question: “So, how did you get the McCartney gig?” I think Brian’s answer is a great business lesson for all of us. Here’s what he said:
“In ...
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There’s a guy at my gym whom I call Burl. Not because he’s burly, like you’d expect a gym regular to be, but because he looks like Burl Ives. (For you younger readers, Burl Ives was a rotund, congenial-looking man, whom you may know as the voice of Frosty the Snowman. He was not known for his rock-hard abs.) Burl is there every morning, sitting on an exercise bike, watching TV. Not actually exercising, mind you. I’ve never seen him ...
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You’ve got a nice little business with all the things that a nice little business requires: a great product or service, a company web site, maybe even an expensive sales and marketing campaign. The only problem is, you’re not getting the customers. You’ve built it, but they’re not coming. What’s the problem?
You have no hook.
One of the primary reasons for the Beatles’ enduring success is that, above almost anything else, those boys could write a hook! Some little musical idea ...
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