If It’s Not Broken, Break It!

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“When everything is running smoothly, there’s no impetus to change, to grow, to progress. It’s only when things stop running smoothly—when they break—that we suddenly look at alternatives and discover, often to our amazement, that there’s a better way.”

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Oh, I know—you’ve got enough problems to deal with without tinkering with the stuff that’s already working. “The water’s already choppy,” you ...

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Why Don’t We Take More Risks?

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We all love a risk-taker, don’t we? The business owner, the entrepreneur, the CEO who has a big idea, then boldly rolls the dice with a “Damn the torpedoes, full speed ahead!” attitude. We look at them with wonder and envy, and jealously applaud them when they make it big. We hear people tell us, “You have to take ...

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Don’t Ignore the “Small” Opportunities

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How many opportunities (including BIG ones) are you leaving on the table because you’re ignoring the small game?

I was just reading an interview with Paul McCartney’s bass player, Brian Ray (and what kind of pressure must that be—playing bass for one of the greatest rock bassists of all time?!). The interviewer asked the obvious question: “So, how did you get the McCartney gig?” I think Brian’s answer is a great business lesson for all of us. Here’s what he said:

“In ...

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What It Takes to Be a Champion

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Marathon match scoreboardJune 23rd, 2010 is a date that will go down in Wimbledon history. This is the date that two guys whom you’ve probably never heard of—Nicolas Mahut and John Isner—battled for ten straight hours in a match that had to be completed the following day because, well, because it got dark!

Ten straight hours! Even before it was completed ...

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The Crucial Thing Your Customers Can’t Tell You

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So I was reading an online article yesterday about the iPad (because, as we all know, there haven’t been enough articles about the iPad). The article itself wasn’t earth-shattering—something about how the iPad is outselling Mac computers—but I thought one of the comments was hugely insightful. The thread was about why Apple products, particularly the iPod, the iPhone, and the iPad, are so immensely popular. The comment that caught my eye (or, in AppleSpeak, my “i”) was this:

Everybody else is ...

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Stop Lying About “Going to Work”

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There’s a guy at my gym whom I call Burl. Not because he’s burly, like you’d expect a gym regular to be, but because he looks like Burl Ives. (For you younger readers, Burl Ives was a rotund, congenial-looking man, whom you may know as the voice of Frosty the Snowman. He was not known for his rock-hard abs.) Burl is there every morning, sitting on an exercise bike, watching TV. Not actually exercising, mind you. I’ve never seen him ...

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How Good is Your “Satellite” Team?

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We all know their names: John, Paul, George, and Ringo. (If there are any children reading this who don’t know what I’m talking about, these are the names of the Beatles. The Beatles were a pretty famous musical group in the 60s. The 60s was the coolest decade ever, and you missed it. So there.) These four guys changed history, but they didn’t do it alone. Here are four other names:

Brian, Neil, George (a different one), and Mal.

These are just ...

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Does Your Business Have a “Hook”?

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You’ve got a nice little business with all the things that a nice little business requires: a great product or service, a company web site, maybe even an expensive sales and marketing campaign. The only problem is, you’re not getting the customers. You’ve built it, but they’re not coming. What’s the problem?

You have no hook.

One of the primary reasons for the Beatles’ enduring success is that, above almost anything else, those boys could write a hook! Some little musical idea ...

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Stop Lurching Through Your Business!

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As a professional speaker, I get to visit with many different businesses in a cross-section of industries. I’m noticing some trends that I find encouraging—trends that I’ve confirmed with several of my speaker colleagues. Now, I’m not going to sit here and try to convince you that we’re completely out of the economic doldrums. You’re too smart to fall for that (except for you—the guy in the yellow flowered shirt—you’ll believe anything I tell you). But in broad terms, ...

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Do Your Customers Feel Like They Belong?

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I went to hear a Beatles tribute band last night. That, in itself is not remarkable. I see a lot of Beatles tribute bands. But here’s what struck me. I got to the venue a half hour early, and there was already a line. But this wasn’t a line waiting to get in; this was a line hoping to get in. See, the venue was already filled to capacity, and they weren’t letting anybody else enter. (Fortunately, by virtue of ...

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