Don’t Change Your Business; Redefine It

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Last week I was the guest on a radio show—two hours talking about the Beatles, which is heaven for me. One of the things we spent a great deal of time talking about was the Beatles’ incredible growth and evolution from album to album. I mean, in roughly five years these guys went from Please Please Me through Sgt. Pepper and the White album all the way to Abbey Road. That’s a growth curve that’s unprecedented and, so far, unequaled ...

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3 Things You Can Do NOW to Build Your Business

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A friend of mine has a dog with cataracts. He (the dog) is perfectly happy going through his day, but he bumps into things a lot. It seems to me that a lot of businesses are plagued by “corporate cataracts.” There’s a lack of clarity, a lack of focus, in what they do. Their vision is cloudy, and this is costing them millions of dollars a year. So right now you’re either thinking, “Boy, I’m sure glad that’s not my ...

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Office Politics Made Simple

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“Office politics” has gotten a bad name, but it’s really nothing more or less than the informal communications network of an organization. At the first TV station I worked at, there was a guy named Rick who had really figured out this network to the nth degree. He had determined who the key players were in the organization, and who had influence over these key players (for example, the General Manager’s adminstrative assistant had influence over the General Manager). He ...

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What Are Your Customers Really Telling You?

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At a conference I was speaking at, one of the other presenters was talking about customer service. He showed a photo of a storefront he had once seen; it was a small, mom and pop candy store. Taped to the front window was a hand-made sign on which was printed, in large, angry letters:

NO, WE DO NOT SELL ICE CREAM!!!

This conference happened several years ago, and although I don’t recall the name of the other presenter ...

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Somebody’s Gonna Win…Why Not You?

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Every college or university has its share of freshman-level courses. You know, the huge “intro” courses that start out with 300 or so students—and end with maybe 100? Most of the students who drop these courses do so for one of two reasons:

  1. they find the course material stultifyingly dull, or
  2. they find the course material inordinately difficult.

That’s the way it should be. These courses are designed to “weed out” the serious students (in that field, at least) from the dabblers, the ...

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Can You Be #1 in the World?

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A number of years ago I was conducting an all-day workshop for Philips, the consumer electronics and healthcare giant, and I found out that one of their core principles was to not be involved in any business that they couldn’t be #1 or #2 in the world at. Now, for a large company like Philips, this is not an unusual principle. Many global businesses have adopted similar goals for themselves. My question is this:

Why is it that so few small ...

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3 Beatles Songs Every Leader Should Know

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The Beatles recorded over 200 original songs during their career as a band. While virtually all of them are great songs (yes, I’m biased), there are a few whose titles alone could serve as a “mini-MBA” for business leaders. Today we’re going to look at three of them:

The Word (from the Rubber Soul album, 1965): For the Beatles, the word was “love.” Not a bad word to be associated with. But what’s your word (or combination of two ...

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How to Keep Your Customers Happy

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If your focus is on meeting your customers’ expectations and making them happy, you’ve already lost. In today’s competitive environment, you have to exceed their expectations and make them ecstatic. Hopefully, this doesn’t come as shocking news to you. People much smarter than I have been saying it for several years now. (For the record, people much stupider than I have been saying it also, but do we really want to focus on them?) So we all know that to ...

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