I can’t tell you what your next million-dollar idea will be—but I can tell you, with near 100% certainty, where you’re going to find it. And it probably won’t be where you think.
In order to understand this, you have to understand what creativity is—and what it isn’t. Because your next million-dollar idea will be, by definition, a creative idea. And creativity, contrary to popular belief, doesn’t come from nowhere.
Creativity is not the “lightning bolt” that comes out of the blue. ...
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2017