Would you hire you?

A friend and I were talking recently about Michael Gerber’s seminal book, The E-Myth Revisited, and that got us talking about the by-now-almost-cliched concept of “working on the business” rather than “working in the business.” The basic idea is that a baker (to use Gerber’s example) decides to open a bake shop, and then spends all her time baking rather than running a baking business. To grossly oversimplify, Gerber is saying that, as business owners, we need ...