Stop Lying About “Going to Work”

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There’s a guy at my gym whom I call Burl. Not because he’s burly, like you’d expect a gym regular to be, but because he looks like Burl Ives. (For you younger readers, Burl Ives was a rotund, congenial-looking man, whom you may know as the voice of Frosty the Snowman. He was not known for his rock-hard abs.) Burl is there every morning, sitting on an exercise bike, watching TV. Not actually exercising, mind you. I’ve never seen him ...

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Does Your Business Have a “Hook”?

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You’ve got a nice little business with all the things that a nice little business requires: a great product or service, a company web site, maybe even an expensive sales and marketing campaign. The only problem is, you’re not getting the customers. You’ve built it, but they’re not coming. What’s the problem?

You have no hook.

One of the primary reasons for the Beatles’ enduring success is that, above almost anything else, those boys could write a hook! Some little musical idea ...

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Stop Lurching Through Your Business!

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As a professional speaker, I get to visit with many different businesses in a cross-section of industries. I’m noticing some trends that I find encouraging—trends that I’ve confirmed with several of my speaker colleagues. Now, I’m not going to sit here and try to convince you that we’re completely out of the economic doldrums. You’re too smart to fall for that (except for you—the guy in the yellow flowered shirt—you’ll believe anything I tell you). But in broad terms, ...

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Do Your Customers Feel Like They Belong?

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I went to hear a Beatles tribute band last night. That, in itself is not remarkable. I see a lot of Beatles tribute bands. But here’s what struck me. I got to the venue a half hour early, and there was already a line. But this wasn’t a line waiting to get in; this was a line hoping to get in. See, the venue was already filled to capacity, and they weren’t letting anybody else enter. (Fortunately, by virtue of ...

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Are Your Customers Finding You Dispensable?

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I just got off the phone with a colleague who was complaining (whining, really) about the fact that nobody seemed to have any money to hire him. It’s the economy, of course. A few years ago, people had money, and he was being hired. Now, it’s dried up. Damn this economy!

To a certain extent, he’s right—things were easier a few years ago. But he was wrong when he said that nobody has any money. Because here’s the truth:

There’s always money ...

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Can You Answer This Basic Question?

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“What do you do for a living?”

That’s a question that far too many people dread, because they don’t have a good, compelling answer. They say something like, “I’m a lawyer,” or, “I’m a financial planner,” or, “I’m the drummer for the Beatles,” and then wonder why everybody quickly walks away. (Okay, they’re probably not going to walk away from that last one, but you get my point. And by the way—Ringo, if you’re reading this, give me a call. I ...

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Do You Know What Your “Real” Business Is?

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A couple of nights ago I made sauteed chicken breasts for dinner, with a white wine pan sauce to make it a little more interesting. Briefly, here’s how you make a pan sauce (and yes, I promise this is going somewhere): you add a quarter cup of wine and a quarter cup of chicken broth to the pan, perhaps with a bit of mustard, and then boil it until the half-cup of liquid is reduced down to a total of ...

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The #1 Skill Warren Buffett Says You Need

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I just finished watching a town meeting with Bill Gates and Warren Buffett that was taped at Columbia Business School last month. The entire meeting was immensely illuminating, but I was fascinated by one thing Warren Buffett said. Before I get to that, let me say that both Mr. Buffett and Mr. Gates were exceedingly optimistic about the future of our country and our economy. [You, at your cynical best: “Yeah, I’d be optimistic too if I were worth $50 ...

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A Great Excuse, Ruined

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You know how, when you have a cold, you just don’t feel like doing anything? There’s the coughing, the sniffling, the sore throat—and they all combine to create a mood of general lethargy. Well, welcome to my world! That’s where I’ve been for the past week. And you know what I found out? Having a cold makes a great excuse! “No, I can’t go to that party…I have a cold.” “Sorry, can’t talk on the phone now…I have a cold.” ...

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Are You Playing to Your Strengths?

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Why do we spend so much time focusing on the things we don’t do well? Honestly, we beat ourselves up all the time. It seems that no matter how many things we’re good at, we choose to dwell on the weaknesses:

Alan (despondently): I just can’t hang pictures. Look at these. They’re all crooked. I’m going to kill myself.

Kari: Are you crazy? You’ve won a Nobel Peace Prize, cured swine flu, and you’re currently starring in the ...

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