Most teams that I work with claim that they would like to be more innovative. And all of them would like to see better bottom line results, such as growth in market share, and better client communication and loyalty.
So how can you get these results with your team? One word: diversity.
When I was producing my sketch comedy TV show, I took some heat because the show was perceived as being too white and too male. And you know what? That ...
In his book Start With Why, Simon Sinek contends that the foundational, underlying question you must answer in order for your business to thrive is “Why?” Why are you in business? Why are you called to this business? Why, why, why? Sinek claims that the answer to this question will unlock the intangible appeal that draws customers to your door (or website).
I’m not as sold as Sinek is that your customers are all that interested in why you do what ...
Do you ever wonder why your team isn’t as excited about that bold, new project as you are? Have you ever been disappointed when your motivating pep talk (the one you practiced for hours) falls on deaf ears? It may be that you’re trying to sell them on features and benefits about which they care not a whit.
I shouldn’t be writing this. Really. If I had any sense, I wouldn’t be writing this. I wouldn’t be writing anything. Why? Because it’s late at night on Sunday, and I have an early flight tomorrow morning. So I shouldn’t be writing. I should be in bed asleep.
So why am I writing this article, and what does it mean to you?
It would be good to be Shonda Rhimes, wouldn’t it? She’s the creator and producer of not one, not two, but three hit TV shows: Grey’s Anatomy, Scandal, and How to Get Away with Murder. Along the way she’s made the careers of numerous actors, entertained millions of viewers, and, by the way, amassed a net worth of some $60 million. Not too bad! So how can you achieve results like this in your world, and with your people?
Here’s a quick quiz for you. If you want to have a great conversation with someone who speaks only Italian, and you speak both English and Italian, which language are you going to choose? If you said “Italian,” congratulations! You understand how communication works! Why then is it so often a different story when we want to have a great conversation with our customers?
Part of a leader’s job—a big part—is to define the destination. You can call it the vision, the target, the goal. At a certain point, these terms become almost interchangeable. They are all some version of “This is where we want to go.” Problems can arise, however, when the leader follows “This is where we want to go” with a rigid “And this is how we’re going to get there.”
Leaders—good leaders, that is—put a lot of thought into the makeup of the various teams for which they’re responsible. They’re very concerned with, as Jim Collins put it, “getting the right people on the bus.” I’ve even written about the 5 people you should have on your team (you can read that post by clicking here). But, what about the size of the team? It turns out, when it comes to teams, size does matter.
David Bowie existed before Ziggy Stardust, but it was Ziggy Stardust that put him on the map. The striking, glam costume; the red hair; the over-the-top Spiders from Mars tour—all these elements, plus, of course, the music, shot David Bowie into stardom. But the glam rock era eventually faded. And if David Bowie had stayed there, he would have been solely of that time, and faded along with it.