I spent several hours yesterday helping a colleague (whom I’ll call Poppy, because it’s fun) rewrite her website. She was concerned—rightly so—that her site was too wordy, didn’t really capture who she was, and just plain didn’t pop. (This is especially important when you’re named Poppy. Which she is not. But, for the purposes of this article, she is. So there.) So we spent several hours rewriting, revamping, and revising—after which we had a delightful Italian dinner.
Now, I’m not a ...
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2017










