Albert Einstein once said, “If I only had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” And while I don’t necessarily agree with Mr. Einstein about the ratio, I think his quotation does highlight a common mistake that leaders and their teams make in the creative thinking process, and it’s this:
If you jump to solutions too quickly, you may find you’re solving the wrong problem.
NOV
2016











