In his wonderful book, A Whack on the Side of the Head (still one of the seminal books about creativity), Roger Von Oech talks about the concept of looking for the Second Right Answer. The idea is that most people (and you can substitute “people” with “leaders,” “teams,” and even “organizations”), when looking for a solution to a problem or challenge, stop after coming up with a solution. A solution. One, single solution. But just because it’s the first solution ...