If I were to ask you to name an innovation, what would you say?

The iPhone? The Tesla? The Internet?

Maybe not any of those three. But the odds are that whatever you name would be a biggie. Something groundbreaking and game changing.

And that’s kind of what we think innovation is. Something groundbreaking and game changing. We associate innovation with names like:

• Steve Jobs
• Marie Curie
• Leonardo da Vinci
• Elon Musk
• Thomas Edison

And look, there’s no question that these people are innovation rock stars. If there were ...

I’ve been doing homework for the past week or so.

I’ve been doing homework because in a little over a week, I’ll be attending a business development workshop, and the workshop leader gave us the homework assignment. Since I want to get the most out of the workshop (and since the thought of getting in trouble from the teacher triggers upsetting high school memories), I’ve been diligently working.

One part of the homework has been particularly eye-opening.

There are four steps to this ...