Linking Your Stories to Your Message

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There are many compelling reasons to use humorous stories in your presentations. They make you more likeable, they make you more memorable, they help you generate higher fees, etc. But as far as your audience is concerned, there is only one reason: you use humorous stories to further your point! That’s it! You’re not using them to get a laugh, because getting a laugh is about you, the speaker. Using a humorous story to help get your point across is ...

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