So there was this band from England. Not London. Somewhere up north—a place called Liverpool. They were a hit in their hometown, but hadn’t really made much of a splash anywhere else (except for a few clubs in Hamburg). They had gotten a recording contract, and even put out a record—a simplistic little song called Love Me Do. It ...
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What if, on the day John Lennon and Paul McCartney first met, Lennon (who was the leader of his own band, The Quarrymen) had said, “You know, this McCartney fellow is pretty good—but I’ll bet if I look around I can find somebody cheaper.”
If that had happened, there’s a very good chance that you and I would never have heard of John Lennon, Paul McCartney, or ...
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Yesterday I gave a keynote speech at a resort and spa nestled in the Colorado Rockies. (Hey, sometimes you get a resort; sometimes you get a Motel 3.) This resort had signs posted throughout the facility touting a luxury pedicure available in the spa. This was the last line of the sign:
Continue Reading →“A pedicure from [name of spa] will be ...
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Are you ignoring your Fan Club?
It’s one of the biggest mistakes people make in business, and it’s easy to see how it happens. We all like something new, don’t we? It’s like the kid at Christmas (or whatever gift-giving holiday you celebrate)—he’s giddy with happiness when he first opens his presents, and bored to death with them an hour later.
Some of us treat our customers the same way. Maybe it’s the thrill of the hunt, or of the conquest, but ...
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“When everything is running smoothly, there’s no impetus to change, to grow, to progress. It’s only when things stop running smoothly—when they break—that we suddenly look at alternatives and discover, often to our amazement, that there’s a better way.”
Oh, I know—you’ve got enough problems to deal with without tinkering with the stuff that’s already working. “The water’s already choppy,” you ...
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We all love a risk-taker, don’t we? The business owner, the entrepreneur, the CEO who has a big idea, then boldly rolls the dice with a “Damn the torpedoes, full speed ahead!” attitude. We look at them with wonder and envy, and jealously applaud them when they make it big. We hear people tell us, “You have to take ...