Most teams that I work with claim that they would like to be more innovative. And all of them would like to see better bottom line results, such as growth in market share, and better client communication and loyalty.
So how can you get these results with your team? One word: diversity.
When I was producing my sketch comedy TV show, I took some heat because the show was perceived as being too white and too male. And you know what? That ...
In his book Start With Why, Simon Sinek contends that the foundational, underlying question you must answer in order for your business to thrive is “Why?” Why are you in business? Why are you called to this business? Why, why, why? Sinek claims that the answer to this question will unlock the intangible appeal that draws customers to your door (or website).
I’m not as sold as Sinek is that your customers are all that interested in why you do what ...
Do you ever wonder why your team isn’t as excited about that bold, new project as you are? Have you ever been disappointed when your motivating pep talk (the one you practiced for hours) falls on deaf ears? It may be that you’re trying to sell them on features and benefits about which they care not a whit.
I shouldn’t be writing this. Really. If I had any sense, I wouldn’t be writing this. I wouldn’t be writing anything. Why? Because it’s late at night on Sunday, and I have an early flight tomorrow morning. So I shouldn’t be writing. I should be in bed asleep.
So why am I writing this article, and what does it mean to you?
It would be good to be Shonda Rhimes, wouldn’t it? She’s the creator and producer of not one, not two, but three hit TV shows: Grey’s Anatomy, Scandal, and How to Get Away with Murder. Along the way she’s made the careers of numerous actors, entertained millions of viewers, and, by the way, amassed a net worth of some $60 million. Not too bad! So how can you achieve results like this in your world, and with your people?
Here’s a quick quiz for you. If you want to have a great conversation with someone who speaks only Italian, and you speak both English and Italian, which language are you going to choose? If you said “Italian,” congratulations! You understand how communication works! Why then is it so often a different story when we want to have a great conversation with our customers?
Social media and technology have made it easier than ever to connect with others. It’s great to know that with tools like Skype and others, you can connect instantly and in real time with a colleague or family member across town, across the country, or across the globe. That said, nothing beats (or ever will beat) face-to-face, in person contact.
A good leader is, among other things, a good communicator. As a professional speaker, I attend a lot of corporate and association conferences. I’ve seen hundreds of CEOs, presidents, and other leaders address their people. And I’ve found that, all other things being equal, the most effective communicators are those who can say what they need to say in the least amount of time (while keeping it engaging). The ineffective ones are those who drone on and on, generally eating ...