It would be good to be Shonda Rhimes, wouldn’t it? She’s the creator and producer of not one, not two, but three hit TV shows: Grey’s Anatomy, Scandal, and How to Get Away with Murder. Along the way she’s made the careers of numerous actors, entertained millions of viewers, and, by the way, amassed a net worth of some $60 million. Not too bad! So how can you achieve results like this in your world, and with your people?
Here’s a quick quiz for you. If you want to have a great conversation with someone who speaks only Italian, and you speak both English and Italian, which language are you going to choose? If you said “Italian,” congratulations! You understand how communication works! Why then is it so often a different story when we want to have a great conversation with our customers?
Social media and technology have made it easier than ever to connect with others. It’s great to know that with tools like Skype and others, you can connect instantly and in real time with a colleague or family member across town, across the country, or across the globe. That said, nothing beats (or ever will beat) face-to-face, in person contact.
A good leader is, among other things, a good communicator. As a professional speaker, I attend a lot of corporate and association conferences. I’ve seen hundreds of CEOs, presidents, and other leaders address their people. And I’ve found that, all other things being equal, the most effective communicators are those who can say what they need to say in the least amount of time (while keeping it engaging). The ineffective ones are those who drone on and on, generally eating ...