Quickly now—what do these things all have in common:

• The iPhone
• The Taj Mahal
• Gluten-free bread
• Pepper’s Lonely Hearts Club Band
• The Golden Retriever

Give up?

They are all outcomes of creative thinking.

[You: “Wait a minute. The Golden Retriever is a dog, not the result of a creative idea!” Me: “Not so fast there, Sporty. The Golden Retriever was the result of a creative thinker saying, ‘If I breed a yellow Labrador Retriever with a Tweed Water Spaniel, I might get an ...

Your business is dying.

Okay, that may not technically be true. It was meant to be a “grabber.” That said, it might be true.

You see, any business that isn’t continually coming up with creative solutions to business challenges is slowly dying. If it’s lucky. If it’s not lucky, it’s quickly dying.

There are three questions I like to use that will help you and your team unlock your creative brilliance and apply it directly to the challenge at hand. The three questions, ...