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Yesterday I posed the question “What is it that you can do better than anyone else?” I asked you to take some time to figure out what you can be the best in the world at, just like the Beatles did when they made the decision to focus on their songwriting. I realize that that’s a big question, so let’s see if we can’t make it a little easier by re-phrasing it slightly. Instead of looking at the entire world ...
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What is it that you can do better than anyone else?
Most of us go through our entire lives without asking, much less answering, that question. And yet the answer to that question could determine our ultimate success or failure.
The Beatles weren’t the best musicians in the world. There were better rhythm guitarists than John Lennon, better lead guitarists than George Harrison, better drummers than Ringo Starr, and even better bass players than Paul McCartney (although admittedly not many). So how ...
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Whatever business you’re in, you’re selling something. It may be a product, it may be a service, but you’re selling something. And my guess is that you’ve got competitors who are also selling something—probably something identical or very similar to what you’re offering. It’s your job to convince your customer that you—your product, your service—will be the best solution for their needs. But if that’s all you do, you may very well fail. Because it’s no longer enough to convince ...
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I’m writing this from an airport frequent flyer lounge. In my business as a professional speaker, I spend a lot of time in airports, and I consider the annual investment I make in these frequent flyer lounges to be almost a necessity. Like most of my colleagues, I do so much work in airports while waiting for flights that it’s particularly important to have a comfortable place to relax, plug in the computer, have a cup of tea or glass ...
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It’s not an absolute rule, but Beatles fans tend to fall into one of two camps: those who favor the early Beatles (She Loves You through roughly the Help! album) and those who prefer the later Beatles (say, Rubber Soul through Abbey Road). It pretty much depends on which iteration of the band you grew up with (or encountered initially, for those of you who weren’t lucky enough to catch them the first time around). Although I’m a huge fan ...
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I just got back from a speaking engagement in DeFuniak Springs, Florida (“Home of the Second Roundest Lake in the World!”). I spoke there on Saturday night, delivering my signature keynote presentation, The 5 Best Decisions the Beatles Ever Made…and Why You Should Make Them Too! Because of a combination of inclement weather and a mix-up in the printed schedule, attendance was much lighter than we anticipated. Let’s just say that well over 200 of the 300 available seats were ...
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