How often do you come up with a brilliant, innovative idea that changes the shape of your industry? The Beatles did it all the time. How? Partly by being continuously open to new ideas, no matter where they may come from. Let’s take a look at the genesis of two landmark Beatles songs: John Lennon’s I Am the Walrus and Paul McCartney’s Penny Lane.
John Lennon was sitting at his home in Weybridge, England one day when he happened to hear ...Continue Reading →