What’s your story?
Why are you in business? How did you start? What drove you to do what you do? If you work in a larger corporation, what’s their story? Do you know?
Your story, and that of your company is a great way to attract and engage customers (as well as employees) — and yet most of us never take advantage of this incredibly powerful tool.
I once worked for a 92-year-old woman with a voice that sounded like 50-grit ...
Continue Reading →JAN
2018






