When Doing Less Led to #1

Posted by:

After Season 5, I really wanted them to cancel the show.

I mean, it wasn’t working. We had a new host, and the fit wasn’t great. We weren’t attracting any (or many, at least) “name” guests. We were losing in the ratings to—of all things—a public affairs talk show on the ABC affiliate.

And I didn’t know how to fix it.

The big problem was the interview segments. The caliber of the guests ...

Continue Reading →
0

Trust the Instruments

Posted by:

I was going to crash the airplane.

I was sure of it. Every sensation in my body confirmed it. My instructor and I were going to die.

Then I heard his calm voice:

“Trust the instruments.”

I was not yet a licensed pilot, and during this training session I was flying “under the hood.” This means I was wearing a weird plastic device that blocked me from seeing outside the ...

Continue Reading →
0

The Brilliant Idea That Never Happened

Posted by:

Salman Rushdie said yes! Sadly, it was five years too late.

A little history: From roughly 1989 to 1998, author Salman Rushdie was actively in hiding because of an Iranian fatwa against him. During that time, he occasionally gave interviews—but always in secret, with no public notice.

Which is how, one Tuesday in 1998, I found out that Salman Rushdie had done an interview with a KING-TV news reporter two ...

Continue Reading →
0

Are You Causing The Buzz, Or Just Reacting To It?

Posted by:

Imagine this scenario:

You and your team walk into your industry’s annual convention, like you have many times before. But this time, something’s different.

There’s a buzz.

People are looking at you in a way they haven’t before.

They’re elbowing their neighbor, pointing at your team, and whispering, “There they are! That’s them!”

This year, the buzz is about you.

People are saying things about you. Things like:

  • “Have you heard about what they’re doing?”
  • “They’re really changing the game!”
  • “We’re really going to have to raise the bar ...
Continue Reading →
0
Page 2 of 93 12345...»