
In an earlier post I talked about why you should try to spend 80% of your time, energy, and resources focusing on your strengths. In other words, focusing on the stuff you do best. But what about the “other” stuff? What about the weaknesses? What about the stuff that, let’s face it, you’re pretty crappy at? Should you spend the remaining 20% of your time, energy, and resources focusing on them?
Not necessarily.
If there’s something you’re currently doing that you’re just not very good at, the three steps you should consider, in this order, are:
- Throw it out
- Give it away
- Suck it up
Let’s look at these one at a time.
1. Throw it out

When I was producing my sketch comedy TV show, Almost Live!, our original format was a one-hour comedy/talk show that mixed comedy sketches with guest interviews. That was great—until the original host left and we discovered that the guy I promoted to be the new host was a terrible interviewer. I spent a couple of months trying to “fix” the interview segments, until it finally hit me: we didn’t need to have the damn interview segments at all! We could simple throw them out and become a half-hour sketch comedy show! After that, not only did we win over 100 Emmy Awards, but we were never less than #1 in our time slot.
So Step 1: See if you can just throw it out!
2. Give it away

Giving it away = outsourcing = making some other professional (the one you give the work to) very happy and keeping you sane.
Step 2: If you’re not good at it, and it absolutely needs to be done, but it doesn’t absolutely need to be done by you, then give it away!
3. Suck it up

Every job, no matter how cool, glamorous, or highly paid, has its crappy parts. Remember the movie Notting Hill? In it, Julia Roberts plays a mega-rich, mega-famous movie star (this is what’s know in the business as “a stretch”). There’s a scene where she’s struggling to learn her lines for an upcoming movie. That’s the drudgery, that’s the crappy part. But if you’re going to be a mega-rich, mega-famous movie star, it’s also part of the job.
If you’re a cardiac surgeon, you have to suck it up and get really good at washing your hands. If you’re a team leader, you have to suck it up and get really good at communicating with your team. If you’re a parent, you have to suck it up and get really good at feeding your kids (and I mean every day!).
Step 3: If you’re not good at it, and it absolutely needs to be done, and it absolutely needs to be done by you, then get good at it. Suck it up!
If none of these 3 steps works for you, there is a 4th step: find another line of work (and don’t become a parent).
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2015


About the Author:
29-time Emmy Award winner and Hall of Fame keynote speaker Bill Stainton, CSP is an expert on Innovation, Creativity, and Breakthrough Thinking. He helps leaders and their teams come up with innovative solutions — on demand — to their most challenging problems.