All of Bill’s keynote programs are fully customized to your audience, your goals, and your event theme. As a Hall of Fame keynote speaker—and a 29-time Emmy® Award-winning producer—Bill doesn’t just inform and inspire. He transforms how your audience thinks about innovation, creativity, and what’s possible. His keynotes spark real change: in mindset, in behavior, and in results.

And every program is packed with practical tools your attendees can use immediately to drive impact long after the applause.

The only question is: Which transformation is right for your audience?

Connect the Dots: How to Find the Ideas that Matter

Discover the Innovation Hidden in Plain Sight

Our most popular keynote!

The Connect the Dots strategy revealed in this keynote shows audiences how to uncover game-changing ideas by making unexpected connections—between challenges, trends, observations, and overlooked opportunities. It's a powerful reframe that turns "we've tried that" into "what if we tried this?"

This program is perfect for leaders and teams:

  • Feeling pressure to innovate but unsure where to begin or how to spark new thinking.
  • Operating in industries not traditionally seen as "creative," yet facing disruption or increased competition.
  • Struggling to get fresh ideas from their teams—or to know which ideas are worth acting on.

The audience will leave with:

  • A clear method to spot patterns, possibilities, and ideas that others miss.
  • The confidence to tap into their own (and their team's) creative problem-solving skills—regardless of role or title.
  • Practical ways to generate relevant, ready-to-implement innovations that drive results now, not "someday."

Innovation for "Non-Innovators"

A Practical Approach for Everyday Problem Solvers

This keynote demystifies innovation for the rest of us—the people who wouldn’t call themselves “creative types,” but who still need to solve tough problems, adapt to change, and think ahead. Audiences will learn that innovation isn’t about big budgets or wild brainstorms—it’s about thinking differently, making connections, and finding ideas that actually work.

This program is perfect for leaders and teams:

  • Working in industries that aren't known for being "innovative"—but who still need to stay competitive and relevant.
  • Feeling stuck in day-do-day execution and struggling to find time (or confidence) to think creatively.
  • Frustrated by traditional innovation approaches that feel vague, unrealistic, or out of reach.

The audience will leave with:

  • A refreshing, practical view of innovation that doesn’t require a lab coat, a breakthrough app, or a TED Talk.
  • Tools to spot overlooked ideas hiding in plain sight—and the courage to test them quickly and smartly.
  • A sense of ownership and possibility around innovation, even if they’ve never thought of themselves that way before.

Turning Creativity into Money™

How to Make Innovative Thinking Pay Off

This keynote shows senior leaders how to translate creativity into real business value. It’s not about artsy brainstorming or vague “out of the box” thinking. It’s about identifying ideas that solve real problems, spotting opportunities others miss, and turning those insights into revenue, efficiency, and competitive advantage. Because creativity isn’t fluff—it’s a business asset.

This program is perfect for senior leaders and executives:

  • Responsible for growth, innovation, or transformation—but unsure how to make creativity part of the bottom-line conversation.
  • Leading teams that default to execution but rarely surface bold, new ideas.
  • Frustrated by past innovation initiatives that generated excitement but no measurable results.

The audience will leave with:

  • A leadership mindset that treats creativity not as a side project, but as a strategic multiplier.
  • Tools to help their teams connect the dots faster—between what’s possible and what’s profitable.
  • A clear, repeatable way to move from idea to impact—without adding cost, complexity, or risk.

The Elite Innovation Lab™

From Inspiration to Application—In Real Time

The Elite Innovation Lab is the perfect add-on to any of Bill’s keynotes. It’s not a lecture. It’s not a brainstorm. It’s a hands-on, roll-up-your-sleeves working session where participants apply the concepts from the keynote directly to the challenges, opportunities, and decisions they’re facing right now.

This is where the lightbulb moments turn into action plans.

What it is:

  • A high-impact Innovation Workshop designed to turn ideas into results
  • A working lab customized for your attendees, your industry, and your real-world goals
  • An interactive experience that unlocks creativity, collaboration, and practical solutions—fast

How it works:

  • Ideal duration: 90 minutes (but flexible from 30 minutes to 2 hours)
  • Can be positioned as a breakout session, leadership roundtable, or private invite-only experience
  • Perfect for senior leadership teams, sponsors, VIPs, or select cross-functional teams
  • Can be offered as a premium paid session or as a sponsored add-on—creating new revenue opportunities for your event

Want to go deeper?

The Elite Innovation Lab can also be expanded into a half-day pre-event workshop—designed to kickstart the entire event with momentum, energy, and aligned focus. When structured as a special, fee-based session, this option often pays for itself—and then some.

Bottom line:

If the keynote opens minds, the Elite Innovation Lab moves feet. It’s where your attendees stop just talking about innovation—and start making it happen.

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Bill REALLY delivered! Our members were thanking us for bringing him in and had a fantastic time, while enjoying real, honest, and workable takeaways they could implement the minute they walked out the door. Bill did more research on our organization, members, and city than any other speaker we have had. From the beginning to the end, our members were participating, laughing, and learning. It was a FANTASTIC experience!


Amy Beadle Central Illinois Customer Service Association