Feeling A Little Uncertainty? Good!

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Quick: What single word do you think best sums up the zeitgeist of today?

I think a good case could be made for the word “uncertainty.”

We’re all feeling it, to one degree or another. Uncertainty about the economy, uncertainty about U.S. democracy, uncertainty about global conflicts. There’s plenty of uncertainty to go around.

Bottom line: we don’t know what the future will bring. And how do you prepare for that?

You prepare for it by learning how to innovate.

When you have the ability ...

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What You Want Your Competitors To Be Thinking

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Here is what you want your competitors to be thinking right now:

“Boy, things are really uncertain. The economy is topsy-turvy, flights are being canceled right and left, and the country is reeling. We should probably hold off on any ‘frivolous’ expenses—like innovation—until things settle down.”

That’s what you want your competitors to be thinking right now.

Because right now is exactly when you should be doubling down on innovation.

In uncertain times, the innovative companies win. In fact, it’s often a double win, ...

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