Does Your Vision Pass the “Cool” Test?

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Your vision statement sucks. (And yes, it’s because of statements like this that I have no friends.) But c’mon, let’s be honest. Most vision statements suck. And if most vision statements suck, then, statistically, yours probably does too. That’s because most vision statements look something like this:

We will be the premier provider of value-added, customer-focused solutions in strategically chosen markets.

Okay, first of all, what does that even mean? And second of all—who cares? I mean really, if you were on ...

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