I’d like to start off the day with a bold proposal.

I propose we eliminate the word “failure” from the innovation equation.

Oh, I know. I can hear it now. “Failure is a necessary part of innovation.” “If you want to be a truly innovative company, you have to be willing to risk failure.” “If you’re not coming up with breakthrough innovations, it’s because you’re not failing enough.”

It’s maxims like this that make innovation, in the minds of many, practically synonymous with ...