Are You One Of The “Cool Kids” In Your Industry?

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Are you one of the “Cool Kids” in your industry?

You: “I dunno, Bill. What do you mean by ‘Cool Kids?’”

The “Cool Kids” (CKs) of an industry are those people and businesses that you (and the marketplace) look at and say:

·     “Wow! They’ve really got this figured out!”
·     “Oh my goodness—they just changed the game…again!”
·     “I wish I were sitting at their table!”
·     “I wanna work for/with them!”
·     “I wanna be them!”

The Cool Kids are the leaders. The Cool Kids are the ...

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