How the Little Guy Can Win

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Say you run a small business. (Go ahead, say it: “I run a small business.”) And say you’re competing against one or more big players in your industry. (Ditto.) Is there any way you can come out ahead in such an uneven battle? Is there any way the little guy can win? Yes, there is—but not if you try to beat the big guy at his own game. You have to play a different game. It’s how underdog basketball teams ...

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