Typically when organizations hire me it’s because they want to produce results—more results; better results. (Although occasionally it’s because they really like the Beatles, and in that arena, I’m “the guy.”) One of the first questions I’ll ask them is, “What’s your Single Shared Vision?” The responses vary:

• “To be the best.”
• “To make money.”
• “Umm…errr…duh…. What ...