People don’t like disruption.

People don’t like change.

If you’re like most people (and most people are), you’re nodding your head and saying, “Boy, you got that right, Bill! That’s so true!”

Is it, though?

I think it depends on which side of the equation you’re on.

Harvard Business School professor Rosabeth Moss Kanter wrote, “Change is a threat when done to me, but an opportunity when done by me.”

The same thing can be said for disruption.

We only dislike disruption when we’re on the receiving end; not so much when we’re the one causing the disruption.

The question, then, is, “How can you be the one causing the disruption, causing the change?”

The answer:

Become a proactive innovator.

Ask the questions the competition isn’t asking—before they ask them.

See the trends, connect the dots, uncover the patterns—before your competition does—even before your clients do.

This is how you future-proof your business.

“Sounds great, Bill,” you say. “Just one question. How do I do that?”

Well, the smart move is to bring me in to work with you and your team.

But the first step is to become an observer. Broaden your radar and relax your filters.

Because change will happen. Disruption will happen. The only question is, will it be done to you—or by you?