Feeling A Little Uncertainty? Good!

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Quick: What single word do you think best sums up the zeitgeist of today?

I think a good case could be made for the word “uncertainty.”

We’re all feeling it, to one degree or another. Uncertainty about the economy, uncertainty about U.S. democracy, uncertainty about global conflicts. There’s plenty of uncertainty to go around.

Bottom line: we don’t know what the future will bring. And how do you prepare for that?

You prepare for it by learning how to innovate.

When you have the ability to innovate—quickly, on demand—you have the ability to “future-proof” your business.

Innovation, in a sense, is an insurance policy for change.

When major (or even minor) change occurs—say, a global pandemic; or maybe a recession—the innovator (whether that’s an individual or a company) finds the opportunity (Pro Tip: the opportunity is always there) and takes advantage of it. The rest founder.

Here’s the good news: Innovation is skill. It’s not a gift from the heavens. It’s a skill that can be learned. And when’s the best time to learn this skill? Well, when’s the best time to plant a tree? Answer: twenty years ago. The second-best time to plant a tree is…today.

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About the Author:

29-time Emmy Award winner and Hall of Fame keynote speaker Bill Stainton, CSP is an expert on Innovation, Creativity, and Breakthrough Thinking. He helps leaders and their teams come up with innovative solutions — on demand — to their most challenging problems.
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