Customer Service

Linking Your Stories to Your Message

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There are many compelling reasons to use humorous stories in your presentations. They make you more likeable, they make you more memorable, they help you generate higher fees, etc. But as far as your audience is concerned, there is only one reason: you use humorous stories to further your point! That’s it! You’re not using them to get a laugh, because getting a laugh is about you, the speaker. Using a humorous story to help get your point across is ...

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Stainton’s 10 Commandments of Humor

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[Tweet “Stainton’s 10 Commandments of #Humor “]

1. Thou shalt target thy audience

This is the first and great commandment! You must know who your audience is, and choose your humor appropriately. This doesn’t mean just knowing who the group is, or even who the individuals who comprise the audience are. It means understanding the occasion, knowing the back-story of the group, assessing the dynamics of the event. I was speaking to a group whose venerable and much beloved founder had just ...

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