Have you ever seen a new invention/product/service and said to yourself, “Well, duh! Anybody could have come up with that. In fact, I had that same idea months ago!”?

I know—it’s practically a rhetorical question, right? I mean, we’ve ALL had that experience. We’ve ALL come up with the “great” idea, but dismissed it as being too obvious. “Surely someone else has already invented this.” We’ve ALL come up with the obvious idea.

And yet, “someone else” is the one cashing the ...