Would you like to be twice as good as your competition? The Beatles knew the formula!
What would “playing a bigger game” look like in your business? In many cases, it looks pretty much the same as playing a regular game — only with a different mindset. Let me give you an example.
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I’m a professional speaker. As such, my colleagues are motivational speakers, leadership speakers, and business speakers. Many of them have information and training programs available: ...
We spend far too much time trying to avoid failure. It drives many (maybe even most) of our decisions—at least the bigger ones.
“What if I fail?”
“What if this doesn’t work?”
“What if I get embarrassed?”
“What if I get sued?”
Sure, these questions—and others like them—need to be taken into consideration. But all too often they become the primary decision driver. We make our decisions based ...Continue Reading →
I recently read a wonderful book called Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan. Since I’d written a book extolling the business virtues of the Beatles, I was curious to see how these two iconic bands stacked up in the world of corporate smarts. In some areas I found that their methods (whether conscious or not) were similar; in ...Continue Reading →