It was during a focus group that I realized my customers were lying to me.
I was working at a TV station in Portland, Oregon, and we were developing a new, nightly game show. Part of that development involved focus groups.
Maybe you’ve participated in a focus group. In our case, the process went like this. Our focus group research company somehow found several groups of likely viewers, paid them twenty bucks or so to come to a meeting room, and then ...
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2017