Sales

What Are Your Customers Really Telling You?

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At a conference I was speaking at, one of the other presenters was talking about customer service. He showed a photo of a storefront he had once seen; it was a small, mom and pop candy store. Taped to the front window was a hand-made sign on which was printed, in large, angry letters:

NO, WE DO NOT SELL ICE CREAM!!!

This conference happened several years ago, and although I don’t recall the name of the other presenter ...

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Are You Better Than Nothing?

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Whatever business you’re in, you’re selling something. It may be a product, it may be a service, but you’re selling something. And my guess is that you’ve got competitors who are also selling something—probably something identical or very similar to what you’re offering. It’s your job to convince your customer that you—your product, your service—will be the best solution for their needs. But if that’s all you do, you may very well fail. Because it’s no longer enough to convince ...

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A Simple Economic Equation

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Why are the Beatles still popular today, nearly 40 years after they broke up? Nostalgia is a small part (the Baby Boomers still rule the earth)–but the much larger reason is that the music still holds up. The songs the Fab Four created from 1963 to 1969 still sound fresh and exciting today, even if you’ve heard them a thousand times. In other words, the Beatles created something of lasting VALUE.

On a personal level, there are two sides to the ...

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