Producing Results Blog

Becoming Timeless: Bowie, the Beatles, and Apple

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David Bowie existed before Ziggy Stardust, but it was Ziggy Stardust that put him on the map. The striking, glam costume; the red hair; the over-the-top Spiders from Mars tour—all these elements, plus, of course, the music, shot David Bowie into stardom. But the glam rock era eventually faded. And if David Bowie had stayed there, he would have been solely of that time, and faded along with it.

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Instead, as we’re mourning the death of David Bowie, we’re also celebrating him as one of the giants of rock music. He is not “of a time.” He is timeless. Why is that?

It’s because David Bowie never stopped innovating.IMG_6187

See, Ziggy Stardust was a brilliant innovation. But it was just one of many. The Thin White Duke. The Berlin era. New wave and electronica. (If these mean nothing to you, take a quick visit to Wikipedia to see just how much this man did. Oh, and listen to his music.)

If Bowie had stopped with Ziggy Stardust, his obituary would have been “page 6” news. Instead, it was on the front pages of newspapers (and websites) around the world.

If the Beatles had stopped after making the Hard Day’s Night album and movie, they would have still been an important, 60s rock and roll band. They would have been “of that time.” But they went on to make Sgt. Pepper, The White Album, and Abbey Road—and in doing so, became timeless.

If Apple had done nothing but bring out the Mac computer in 1984, their place in the history of computing would have been assured. But they went on to create the iPod, the iPhone, and the iPad. Today they are the most valuable company in the world.

Many leaders seem to think that one innovation is all it takes. That one great idea, the one that propels you into the lead. And one innovation is great! Most people never even make it that far. But here’s the thing:

One innovation puts you on the map; continuous innovation lets you re-draw the map.

One innovation puts you on the map; continuous innovation lets you re-draw the map. Click To Tweet

In a 2003 interview, David Bowie said that he considered himself to be primarily a writer. Not a performer—a writer. And when you think about it, what is the job of a writer?

To create.

What can you learn from David Bowie, and the Beatles, and Apple?

Keep creating. Don’t stop. Keep innovating. Don’t stop.

That’s how you become timeless.

 

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About the Author:

For 15 years, Executive Producer Bill Stainton, CSP led his team to more than 100 Emmy Awards and 10 straight years of #1 ratings. Today Bill helps leaders achieve those kinds of results--in THEIR world and with THEIR teams.
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Comments

  1. Patrick OMalley  October 11, 2016

    Love it. You’ve certainly done it yourself.

    reply
    • Bill Stainton  October 11, 2016

      Thanks Patrick! By the way, I LOVE the bit with your mom on your demo video! Brilliant!!!

      reply
  2. versicherung köln stellenangebote  February 2, 2017

    What is with me and apparently opposite opinions from most of the fanbase on Whoniverse things? Everybody loves Children Of Earth? I *hated* CoE, the twist was nearly as inane as the one in the Red Dwarf Easter special that iirc came out the same year. (Which was also terrible, and the scutters were CGI, and there wasn't even any Holly. Hmph.)

    reply

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